Thursday, May 3, 2012

Flattr Finally Lands Big Dailymotion Deal, But Its Business Model Still Sucks

Dailymotion video page with Flattr buttonFlattr, a social micro-payments platform which we've likened to a "Like button with cash" is to partner with the second biggest video site on the Web, Dailymotion. The distribution deal is targeted at Dailymotion's key content creators in its Motionmakers category. A cynic might call this a mere test of the platform to see if it can be rolled out across the site more widely. But both parties insist this is a card-carrying 'deal'. Suffice it to say Flattr has been crying out for a big distribution partner and yearned after one for the last two years. But TechCrunch remains skeptical that even this deal will lift the startup out of the early adopter crowd into the mainstream as there remain significant issues with its business model. Then again, at least they now get a real stress test.

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